Our origin story

Award-winning company seen and used by millions around the world

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The Maker is a decentralized.

So who are we?

Not as comfort.
As precondition for what's possible
when humans stop performing
and start creating.

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Our Big Idea

For the bold and original

Psychological safety is the foundation for all human potential.

It’s not comfort. It’s capacity.

It’s the ability to stay with the uncomfortable long enough for
truth, intelligence, and change to emerge.

Fear silences brilliance. Safety releases it.

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Solutions to our most complex challenges remain locked inside people who don't feel safe enough to speak them.

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How we think about this

Most treats "symptoms.We design processes and environments.
While others ask "How do we fix this person?"
We ask "How do we design conditions where this person's specific wiring becomes their strategic advantage?"

We've developed proprietary methodologies that work at the intersection of clinical psychology, behavioral science, and immersive design. Each approach is highly customizable, to crate change at the nervous system level, not just the cognitive level.

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Who we are: founders

Two generations. One partnership.
Clinical depth meets strategic innovation.

Davis Vonk

DVonk spent ten years as a psychometrician, mapping the neurological signatures of minds that conventional systems couldn't hold. She translates how brains work into how environments should function.

Debra Kay, Ph.D.

DKay refined twenty years of clinical psychology into the art of creating conditions where people surprise themselves. Where facilitation replaces prescription. Where insight becomes inevitable.

meet the team

Humans behind transformation

We're a team of select experts who bring precision to specific domains, each chosen for their ability to understand people deeply, recognize what others miss, and adapt to any challenge.

Each member brings a unique perspective, ensuring our work is as multidimensional as the people and companies we serve.
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Davis Vonk

Founder & Lead Psychological Design Strategist

Davis dismantles the illusion of ‘business as usual’ and rebuilds from psychological truth. Her work disarms, rewires, and often leaves people saying, "wait...how?"

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Debra Kay, Ph.D.

Co-founder, Lead Psychologist & Executive Coaching Director

DKay brings a psychologist’s mind and a strategist’s aim. She works with complexity, cuts to the core, and helps people finally do the thing they’ve been circling.

Janett Anastasia

Chief Community Officer, Psychological Coach

Janett is a former Silicon Valley leader turned startup advisor, coach, and brand strategist, turning entrepreneurial visions into resonant stories and strategies.

Tanissha Harrell

Psychological Coach & Senior Experience Facilitator

Tee coaches and facilitates with heart and precision, building inclusive communities rooted in joy, belonging, and purpose. Her work reflects a family legacy of civic leadership.

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Daniel Ikejimba

Psychological Coach & Grounding Facilitator

Daniel blends cultural insight, emotional clarity, and somatic calm. His coaching style is quietly powerful and often feels like laughing in the middle of a breakthrough.

Melanie Lamoureux

Psychological Coach

Melanie is a transformation coach with a UX brain and a talent for seeing what others miss. She helps clients turn “too much” into clarity, ease, and surprisingly doable next steps.

Openi Chung

Psychological Coach

Openi is a designer, artist, and coach who crafts spaces, stories, and practices that explore diaspora, identity, and collective care with bold creative clarity.

Caden Albaugh

Self-titled position: "Does tech stuff"

Caden writes code that behaves itself. He also translates “vague idea” into “working platform” (usually without rolling his eyes) and builds what the rest of us rely on.

Close-up of a person’s eyes framed by warm lights beside text on Vonked belief in realness, psychological safety, and intentional transformation

What we believe

Our Big Idea

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The entire Finsweet team knows what's good with Webflow and you can too with 1 week and a good attitude.

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Our clients

We've worked with

We don’t deliver content.

We design the moments
that wire behavior and
realign identity.

Most people design unconsciously. The question is whether you will.

Choose conscious design →

What You Should Know

Our Commitments

Intellectual honesty

Every recommendation emerges from deep research and proven methodologies. When we don't know something, we say so.

Absolute confidentiality

Nothing shared in our experiences leaves the room without explicit permission. This trust enables authentic communication.

Premium standards

We're ruthlessly selective about engagements. Every project must reflect our evolved expertise and justify premium investment through measurable outcomes.

Measurable transformation

We don't promise change. We architect conditions where it becomes inevitable, then measure results that persist under pressure.

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Lead boldly. Create what matters.

Step into a new way of operating as an individual or as a company.
One that honors your vision, your values, and your voice.
Our services blend science, strategy, and real conversation to help you lead with clarity, build resilient teams, and design experiences that last.
Ready to move beyond the status quo?

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Build boldly. Live your blueprint.

We help visionaries, founders, and creative teams design businesses and lives that fit who they truly are. No more shape-shifting, just clarity, strategy, and real presence.

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